Bella La Vita event branding

Pernod Ricard Slovenija is the representative of Pernod Ricard brands in Slovenia. The company is engaged in the production, distribution and marketing of renowned beverages. Their ambition is to turn every social interaction into a genuine and friendly sharing experience.

For Bella La Vita events, we faced the challenge of creating an attractive, Italian, magical image. We wanted to highlight the Italian vibe and inspire socialising. The overall graphic identity was to be softer, with a pastel colour scheme and blue graphic accents.

In addition to the branding, we also needed to come up with a solution for event registration and attendance tracking.

We worked with the team to create an overall graphic design that perfectly reflects the Italian charm and the magic of socialising. We developed unique elements incorporating soft, pastel pink shades and the strong blue of the Italian sea in classic serif typefaces. For events, we also developed the brading into additional applications ranging from posters, price tags, photo walls and Italian-style directional signage.

We also set up event registration pages and managed registrations efficiently from email invitations to registration. We developed a customised app where users register for an event and automatically receive a QR code to enter. Hostesses used our QR scanners to verify entry, enabling accurate monitoring of attendance at individual events.

With a new branded design and effective digital support, we achieved the attractiveness, visibility and success of Bella La Vita events. Italian charm and summer atmosphere intertwine in a relaxed atmosphere with good music. The application for registration and management of applications has simplified the process of organising events, which has improved the user experience. Attendance tracking via QR codes has provided better insights and data on event performance. Together with the team, we have built a recognisable event brand, Bella La Vita, which has become synonymous with relaxed socialising.