Projects

Integrated graphic design of bizBox

bizBox, the paperless commerce platform, has a redesigned logo and image

BizBox
Client
ZZI
Area of operation
Information technology
Year
2021
Services

Market and operating environment analysis
Brand development
Brand architecture
Integrated graphic identity
Integrated Graphic Identity Manual

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Client

BixBox is a cloud-based paperless business environment that combines paperless business-to-business services with a wide range of tools and technologies.

Important features of the bizBox platform are the quality, legal compliance and openness of the system.

The eCommerce and business-to-business services must support standards, data and process security, integrity, integration with other solutions and services, and provide quality customer support.

bizBox services are included in more than 50 applications and are also included in the offer of more than 40 partners in 5 countries. BizBox is a brand of ZZI.

Challenge

ZZI wanted to create a distinctive identity and corporate identity for the bizBox brand. The key was to create a modern yet credible image that communicated well the multifunctional nature of the platform, its quality, legal compliance and the openness of the system.

The client wanted a brand that was not boring, with a typical technological image and that stood out from the average.

Solution

We started by analysing the market and the operating environment, which allowed us to gain insight into the needs of the target audience. Based on these insights and the client's wishes, we developed a creative concept and brand architecture that reflected the essence of the platform.

We designed the overall graphic identity to be modern, flexible and usable on a variety of applications.

Results

The integrated graphic design has increased the visibility of the bizBox platform among users. The modern and dynamic logo communicates well with the multifunctional nature of the platform, enabling paperless business in the cloud.

The Integrated Graphical Identity Manual has ensured consistency and uniformity in the use of the logo across all applications. The result is a successful and recognisable brand that has helped bizBox to consolidate its position in the market and even become synonymous with one of its functions - eInvoicing.

The project in numbers
+40%
Better brand recall
+30%
Growth with integrator partners
Synonym
for eInvoicing in the market

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