Jungle Formula products stop mosquitoes and other insects, giving you a carefree summer for the whole family to enjoy.
Design and implementation of advertising campaigns
Social media strategy
Community creation and management
Content development for social networks
Content marketing
Communication management
Video content
Analytics and reporting
Vitapharm is a reputable pharmaceutical company specialising in the development and distribution of products, medicines and food supplements. With years of experience in the industry, they are committed to providing safe and effective products to improve health and quality of life.
Jungle Formula is a renowned product range offering a wide range of insect repellents for effective protection against stinging insects. Their products are specially developed for use in a variety of environments, from forest wanderings, city streets to tropical beaches.
Jungle Formula offers a variety of products suitable for the whole family. So you can enjoy pleasant moments outdoors without worrying about pesky insects.
The client wanted to increase the visibility and awareness of Jungle Formula brand products both online and in pharmacies. The aim was to achieve greater engagement and interaction with the target audience. They needed an effective advertising campaign that would focus on social media advertising, especially on Facebook and Instagram platforms.
We developed a comprehensive social media advertising strategy for the Jungle Formula brand. We set up profiles on Facebook and Instagram and regularly produced engaging and relevant content for their target audience. Through targeted advertising, we reached different target groups in different settings and occasions. We also developed sweepstakes and other interactive content to engage audiences and encourage interaction.
The main objective of the advertising campaign was to raise the awareness of Jungle Formula products among customers and consequently influence sales. The creative strategy and expertise in digital marketing delivered outstanding results. The ad campaign not only improved brand recall, but also improved our social media presence and generated a lot of new, quality content.
We achieved high engagement and interaction with the target audience through relevant content creation and targeted advertising, and increased the brand awareness of Jungle Formula online and in pharmacies. The ad campaign was a great success, generating more than half a million user reach and more than 3 million impressions. The number of followers on Jungle Formula profiles quickly surpassed the 1,000 mark. Together with the client, we analyse the data on the campaign's effectiveness and make adjustments.
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